According to Forbes, sales in men’s skincare products jumped 11% in 2017, with a full 84% of male respondents between 18 and 44 reporting that they use facial skincare products.
The first thing to know before you shop is that skincare can be pricey. But don’t let sticker shock scare you away from quality products—after all, you’re making an investment in your appearance, health and future. Once you’ve found the cleansers, creams, serums and moisturizers that work for you, be sure to stay consistent: Cleanse twice a day, moisturize twice a day, exfoliate and scrub on an as-need basis and wear sunscreen to prevent sun damage.
That’s really it. Skincare isn’t as daunting as it may seem—especially for men. And a little care over time goes a long way in keeping you looking (and feeling) fresh and young.
To help you craft your own skincare routine, here is a simple guide to the best skincare products for men.
Fresh Soy Face Cleanser
Before you can even think about applying moisturizers and serums, you need to start with a solid face cleanser. This gentle, pH-balanced soy cleanser from Fresh is a versatile option for different skin types. The lathering spread is formulated with amino-acid-rich soy proteins to wash away dirt and debris while not stripping away the natural oils our skin relies on. Cucumber extract lends a soothing quality, while fragrant rosewater balances and calms.
Kiehl’s Facial Fuel Energizing Tonic For Men
The Facial Fuel series is a popular Kiehl’s line designed specifically for men, and this standout toner is known for its invigorating effects. The formula features caffeine, vitamin C, and vitamin E to energize skin, tighten pores and calm freshly shaved skin after using a cleanser. The addition of bamboo extract, a popular ingredient in Korean beauty products, offers anti-inflammatory properties and helps clear dark spots.
Anthony After Shave Balm
Aftershave toners and balms are typically the first skincare products a man uses in his life, right after learning how to shave. This greaseless balm from Anthony puts your father’s aftershave to shame, using natural botanical extracts, allantoin and aloe vera to extinguish any sting from shaving, hydrate the skin, and protect cuts and bumps. When applied, it instantly cools the skin and restores moisture so you can start your day feeling comfortable.
REN Evercalm Global Protection Day Cream
Keeping your skin hydrated is one of the most important steps in a skincare routine. And as such, men should moisturize twice daily to keep skin tight, taut and youthful. This lightweight, nongreasy day cream is fortified with a powerful blend of antioxidants and compounds (such as seaweed, arctic cranberry seed oil and candle tree leaves) that attack and eliminate free radicals. The formula provides all-day moisture and sets in quickly, so you don’t even notice it.